Dr. Oscar Troplowitz came up with a great innovation of a caring lip balm, the Labello brand was introduced in Germany, Switzerland and Austria-Hungary.
The word Labello is derived from the Latin words “labium” (lips) and “bellus” (beautiful) which is exactly the goal of Labello – to give you beautiful lips!
Labello introduced an innovative new packaging, slider tin case, where you could get the stick out by pushing it at the bottom of the case.
Back then, lip care products were sold unpackaged, where small pieces where cut out of a larger one and wrapped in tinfoil.
After the success in the first European Markets, Labello was made available in stores in Denmark, the UK, Italy and the Netherlands.
So people who were alive back then could buy Labello when they were traveling abroad.
The Labello tin case was replaced by an Aluminum one to make it easier for the consumer to use and to carry it in their pocket or purse.
At this time Labello was available in two versions: the regular white one and a tinted red one which was one of the first colored Labello lip balm with caring effect.
In the 1930s Labello was available in more than 30 countries worldwide. There definitely was something to its popularity.
Already in the 30s, Labello made well-designed advertisements to inform consumers about their new caring lip balms.
Today this type of design is trendy again, many people calling it “Retro”.
The red and white Labellos were still successful around the world: everyday care for everyone with the white Labello and care plus a beautiful red lip tone for women with Labello Red.
The Aluminium casing was replaced by a plastic slider casing, giving it a more colorful and modern appearance.
To kiss someone with well-cared, soft lips is great, don’t you think? Already in the 50s, Labello paid attention to both women’s and men’s lips.
Have you ever thought that the original sliding case sounds a bit strange? In the 1960s Labello did too, which is why they invented a new turning case that was much easier to use.
Now people didn’t have to use their pinkie anymore to get the precious Labello.
For the first time Labello appeared in the classical blue casing giving it the appearance that is a symbol of lip balm today.
Labello Med is introduced with sun protection factor and soothing agents. Labello took a step further and specialized on products for more severe lip problems.
This was the first time Labello Sun appeared on the market, helping people to protect their sensitive lips from the sun’s rays.
Labello Camomille was introduced for people who wanted lip balm that was natural in its flavour and ingredients.
Labello Rosé gave girls the first caring pink lip color. Ever since then Rosé is very popular and used by girls and women all around the world.
To answer the question: How can I protect my lips when doing outdoor sports, let it be in the water, in the sun or in cold weather?
Labello Sport was introduced, giving more active people a product that was especially designed for them.
Labello LipBalance was created with a unique water-based formula with high moisture for your lips. LipBalance consisted of two lip balms;
Hydro, the forerunner to today’s Hydro Care and Regeneration, the first Labello in a tube.
Ever felt that your lips gets harmed when spending time outdoors in the snow? The Labello UV Alpin introduced in 1994 with SPF 25 and cold protection,
cares for your lips while skiing, snowboarding, ice skating or other fun stuff outdoors during the winter.
Starting in 1999, Labello launched 17 different fruit flavoured lip balms, with flavours such as Tropical Shake,Cherry, Strawberry, Passion Fruit and Pink Grapefruit.
Labello offers you frequently new fruit variants so that you can try out new trendy colors, smells and tastes.
